Digital Marketing Inner Circle is your home for the latest and most important Digital Marketing news online. With a bias towards the Chinese Internet market, The Digital Marketing Inner Circle uses the digital news sources online as well as personal commentary for information related to Digital Marketing, Search, Technology and much more.
Posted on July 3rd, 2009
Written by Dr Matt McDougall
(1 votes, average: 4.00 out of 5)
Loading ...In a good start to the third quarter, Nurun China have secured Pernod Ricard as Absolut Vodka’s digital agency in China, shifting its account from Digitas.
As reported in Media, Nurun China will manage the account, which includes digital strategy, execution of online campaigns, media planning and analytics, for the remainder of 2009 and 2010, with [...]
Posted on July 3rd, 2009
Written by Dr Matt McDougall
(3 votes, average: 4.00 out of 5) Loading ...A report on 163.com says, Google (Nasdaq:GOOG) China revenues in the first half of this year grew 45-50% year-on-year. The report cited a Google China regional advertising agency as saying its advertising services revenue in the second quarter increased nearly 25% quarter-on-quarter, and noted that other regional agencies had marked similar growth.
If this report is [...]
Posted on July 2nd, 2009
Written by Dr Matt McDougall
(5 votes, average: 4.40 out of 5) Loading ...The9 Limited has now filed a Form 12b-25 with the United States Securities and Exchange Commission for the late filing of its annual report on Form 20-F for the year ended December 31, 2008. This is just another black mark with investors and the Market in general.
As reported by China Tech News, The9 announced on [...]
Posted on June 30th, 2009
Written by Dr Matt McDougall
(10 votes, average: 4.50 out of 5) Loading ...I was reading a story today written by Marcus Chan and published by Marketing Interactive that proported Digital Marketing was lacking suitable ROI metrics. Given SinoTech Group is a developer and provider of Web Analytics/Buzz Monitoring technology I was generally interested in this perspective and analysis. Marcus’s story was a commentary based on a study [...]
Posted on June 30th, 2009
Written by Dr Matt McDougall
(7 votes, average: 4.43 out of 5) Loading ...After a somewhat dry patch for UM, the Agency has picked up The Chinese Center for Disease Control and Prevention (CDC) as its media planning and buying agency ahead of the launch of its educational campaign on infant pneumonia.
Media Magazine reported that The CDC, with the China Soong Ching Ling Foundation, will launch its campaign [...]
Posted on June 29th, 2009
Written by Dr Matt McDougall
(7 votes, average: 4.29 out of 5) Loading ...According to Media Magazine, The Creative Life (TCL), a listed Chinese electrical appliances group, has appointed ZenithOptimedia Guangzhou for its media planning and buying in China, displacing Dentsu Beijing, which held the account for less than two years.
The appointment also follows a pitch against Starcom and several local agencies. ZenithOptimedia’s assignment will focus on print [...]
Posted on June 28th, 2009
Written by Dr Matt McDougall
(8 votes, average: 4.50 out of 5) Loading ...There has been a lot of discussion on the moves by the Chinese Government to introduce Internet filtering software on all new PC’s called “Green Dam Youth Escort“ (绿坝·花季护航) or simply “Green Dam”. What is the impact to those working in the Internet Advertising space? Will Marketers have to worry about Ad campaigns or Search [...]
Posted on June 26th, 2009
Written by Dr Matt McDougall
(17 votes, average: 4.53 out of 5) Loading ...What is the future for Chinese (digital) Agencies? Can the current 4A’s in China continue to provide similar services in the same way in the next 5 years? Will the Brands continue to need (want) 4A’s?
These are probably some of the most frequent questions posed to me by Western journalists wanting to get insights on [...]
Posted on June 24th, 2009
Written by denise.shrivelle
(8 votes, average: 4.38 out of 5) Loading ...This week, Denise Shrivelle has contributed a great interview with Marcelo Silva, General Manager of GroupM Search Australia. Marcelo started his digital career in 1996 in a sales role at Ozemail - I knew him through my early days with Fairfax Online/F2. If you have been in the media segment of our industry for long [...]
Posted on June 24th, 2009
Written by Dr Matt McDougall
(8 votes, average: 4.38 out of 5) Loading ...UPDATE: Focus Media (Nasdaq:FMCN) spokesman Ji Hairong said today that the merger between Focus Media and Sina (Nasdaq:SINA) is not as “optimistic” as expected
In an interesting rumor circulating about the Sina/Focus deal comes from a post by JLM Pacific Epoch. On their blog this morning they quote a story out of Sina.com about an investment [...]
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